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Agile CX

Agile Customer Experience Development

with Emanuel Felix Tunbjer & Magnus Westerberg
7900 – 14900 kr
2 days November 25 - November 26 TBA, Stockholm

Join us in our effort to improve the way organizations define, create and deliver customer value through Agile Customer Experience! This is your chance to impact upcoming learning sessions, by joining our final beta class of this course before public release. It will be like an ordinary high value class, with additional feedback opportunities during and at the end of the class. As a thank you for your help we at We are Movement offer you a reduced course price, an after class session with drinks, and a special mention on our thank you page after the class.  Come and let’s learn and improve together!

TOPICS COVERED

  • Introduction to Agile Customer Experience Development

  • Navigating the UX, UI, CX, design and experience concepts

  • Identifying CX Development bottlenecks 

  • Making the Customer Experience customer value driven

  • Removing bottlenecks to achieve faster time to market for CX

  • Integrating Customer Experience Development in your Agile team of teams

  • Method and tools for hypothesis driven automated validation

  • Applying your insights in your organisation

WHO SHOULD ATTEND THIS COURSE

The Crowd
This is a course for digital designers, UX designers as well as people in marketing and communications that want to get a better understanding of modern customer experience development. Product owners and front end developers in cross-functional teams will also benefit.

Managers
Business owners thinking about how to shorten time to market for improved customer experiences or anyone in an organisation wanting to set up a more effective team structure for customer experience development would greatly benefit from the course.

COURSE GOALS

After participating in this course:

  1. You will be able to shorten the time to market of your customer experience solutions. 
  2. You will have a clear understanding of how to integrate customer experience in general development. 
  3. You will be able to set up customer experience processes that combine branding, communications and automated, data-driven analysis. 

COURSE OVERVIEW

To compete in a world saturated with disruption and an increasing rate of change, every organisation needs to improve its customer experience continuously. And if the speed of technological change is furious, the speed/rate of change in customer experience is always ten to fifteen times faster, since design utilises every technology in many different ways and because design modules are easier to change than the tech stack.

Gone are the days when customers were content with ‘technology that delivers new services’. Now it’s very common that companies see consumers move to a competitor when they release a new app or a new web interface, even though the actual functions and services are comparable. Instead they switch brands because the Customer Experience is better.

Regardless of this increased need for speed in delivering higher value in/of Customer Experience, a majority of organisations find themselves with a lot of bottlenecks in Customer Experience development. Even disruptors on the forefront of the digital evolution and companies that are far gone in implementing Agile methods for development generally, struggle with time to market for high quality design and continuous improvement of the Customer Experience. We all recognise the most common blocker in sprint grooming: ‘That user story lacks UX’.

This two day interactive course will help participants identify CX bottlenecks and CX development improvements within their organisations and implement iterative, continuous improvement for the Customer Experience. Participants will be able to integrate higher quality design development better in SAFe/Agile teams and learn how CX supports each value stream – especially how integrated CX development delivers higher customer value. The course participants will leave with the ability to change current CX work into high value creation by identifying and prioritising customer value and get out of the UX straight jackets.

The course participants will also learn how to leverage tools like automated style guides and preparing the CX stack for machine learning automation.

PREREQUISITES

None. Everyone is welcome to attend the course without prior experiences in design and Agile. You will probably have a better experience of the course if you have current experience in an environment where Customer Experience is a part of your digital service and product development. Or just a passion for the subject!

INCLUDED IN THE COURSE

  • Two days interactive high quality course with We Are Movement trainers, deeply experienced in Customer Experience and Agile.

  • Membership in the We Are Movement Slack Community

  • Agile Customer Experience workbook to use during the sessions/exercises

  • Light breakfast, lunch and afternoon coffee every day in training

  • High quality course venue

  • Key actions for the change backlog in your own organization

INSTRUCTORS

Emanuel Felix Tunbjer

Emanuel Felix Tunbjer

Emanuel Felix Tunbjer is a senior Agile coach and advisor with close to two decades of experience in working with and coaching and training people in Agile values and practices. He has supported and advised numerous large organizations from all kinds of industries and sectors on their Lean and Agile transformation journeys, as an independent consultant.

Emanuel started working with Agile at the time of the manifesto. Since then he is passionate about guiding organizations, teams and leaders towards succeeding to create a system where work can happen in a more creative manner, reaching an Agile mindset that stimulates experimentation, innovation and a continuous flow of value.

With his experiences in management, strategic planning, product development, IT and organisational development based on Lean & Agile, Emanuel is a highly skilled and appreciated trainer and facilitator.

Magnus Westerberg

Magnus Westerberg

Magnus has a long and extensive background in leading and coaching teams, designers and UX designers in modern ways of working, innovation techniques and continuous learning. He is an appreciated workshop leader and facilitator, working with all kinds of competencies in large organizations guiding them to improve their customer focus through short feedback loops, often in scaled Agile and digital transformation journeys.

Magnus home base is as the Director of Experience at Strateg, where he advises in the development of new customer experiences for a host of companies. Before coming back to having Stockholm as a base, he was the Head of Creative Development at Tui Group, managing teams in Berlin, London and Noida. A role that suited him well after previously working as a Creative Director at St. Luke’s in London.

Magnus also lectures at the Royal Institute of Technology and in the digital version of the same course distributed by MIT.

EARLY BIRD TICKETS

Agile Customer Experience Development

with Emanuel Felix Tunbjer & Magnus Westerberg

REGULAR TICKETS

Agile Customer Experience Development

with Emanuel Felix Tunbjer & Magnus Westerberg

Agile Customer Experience Development

  • with Emanuel Felix Tunbjer & Magnus Westerberg

  • 2 days November 25 - November 26

  • Stockholm, Sweden

Tickets

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The fine print

Cancellations done up to 30 days before the course start date will not be charged and all paid fees will be reimbursed. Cancellations done up to 10 days before the course start date will be charged 50% of the course fee. Cancellations done within 10 days before the course start date will be charged the full course fee.

All prices are excluding VAT. VAT will be added to all prices during checkout, depending on your country of residence.

INTERESTED IN AN INHOUSE OR ONLINE AGILE CLASS?

Are you interested in this course as a inhouse class at your company or even an online course? Our trainers are happy to talk about including your specifics in the training. Let us know through this form and we'll contact you as soon as possible!

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