Magnus Westerberg has a long and extensive background in leading and coaching teams, from management to designers and UX designers in modern ways of working, innovation techniques, Design Thinking and continuous improvement. He’s an appreciated workshop leader, facilitator and agile coach working with all kinds of competencies in large organizations, guiding them to improve their customer focus through short feedback loops, and often in transformation journeys.
Before coming back to having Stockholm as a base, he worked internationally with CX and product development in London, Berlin and California with companies in travel, as well as fintech, FMCG, furniture, automative and pure startups.
Magnus also lectures at the Royal Institute of Technology and in the digital version of the same course distributed by MIT.
- Agile coach
- Senior Advisor in CX development
- Workshop and Design Sprint facilitator
- LACE coach and facilitator
- Lecturer
Customer Experience Courses
Videos
November 2025
How to effectively develop your product through Customer Experience Management? This course will guide you in the changing world of Managing Customer Experience in that age of AI.
Find out moreIn this three day Agile Product and Solution Management course and workshop we will explore how we can use the tools and techniques of Design Thinking to achieve a customer centric and effective product and solution management. As an attendee you will leave the class with an updated set of techniques and workshops you can run in your organisation and with your customers.
Find out moreHow to use AI to minimize your time to market for an optimized Customer Experience.
Find out more