Agile Customer Experience Development in Stockholm
This two day interactive course will help you as a participant identify CX bottlenecks and CX development improvements within your organisation and implement iterative, continuous improvement for the Customer Experience within and alongside your Agile teams in a large scale. You will also experience and learn how to run a design sprint and included methods.
TOPICS COVERED
Applying your insights in your organisation
WHO SHOULD ATTEND THIS COURSE
The Crowd
This is a course for digital designers, UX designers as well as people in marketing and communications that want to get a better understanding of modern customer experience development. Product owners and front end developers in cross-functional teams will also benefit.
Managers
Business owners thinking about how to shorten time to market for improved customer experiences or anyone in an organisation wanting to set up a more effective team structure for customer experience development would greatly benefit from the course.
COURSE GOALS
After participating in this course:
- You will be able to shorten the time to market of your customer experience solutions.
- You will have a clear understanding of how to integrate customer experience in general development.
- You will be able to set up customer experience processes that combine branding, communications and automated, data-driven analysis.
COURSE OVERVIEW
To compete in a world saturated with disruption and an increasing rate of change, every organisation needs to improve its customer experience continuously. And if the speed of technological change is furious, the speed/rate of change in customer experience is always ten to fifteen times faster, since design utilises every technology in many different ways and because design modules are easier to change than the tech stack.
Gone are the days when customers were content with ‘technology that delivers new services’. Now it’s very common that companies see consumers move to a competitor when they release a new app or a new web interface, even though the actual functions and services are comparable. Instead they switch brands because the Customer Experience is better.
Regardless of this increased need for speed in delivering higher value in/of Customer Experience, a majority of organisations find themselves with a lot of bottlenecks in Customer Experience development. Even disruptors on the forefront of the digital evolution and companies that are far gone in implementing Agile methods for development generally, struggle with time to market for high quality design and continuous improvement of the Customer Experience. We all recognise the most common blocker in sprint grooming: ‘That user story lacks UX’.
This two day interactive course will help participants identify CX bottlenecks and CX development improvements within their organisations and implement iterative, continuous improvement for the Customer Experience. Participants will be able to integrate higher quality design development better in SAFe/Agile teams and learn how CX supports each value stream – especially how integrated CX development delivers higher customer value. The course participants will leave with the ability to change current CX work into high value creation by identifying and prioritising customer value and get out of the UX straight jackets.
The course participants will also learn how to leverage tools like automated style guides and preparing the CX stack for machine learning automation.
PREREQUISITES
None. ou will probably have a better experience of the course if you have current experience in an environment where Customer Experience is a part of your digital service and product development. Or just a passion for the subject!
INCLUDED IN THE COURSE
Membership in the We Are Movement Slack Community
Light breakfast, lunch and afternoon coffee every day in training
High quality course venue
Key actions for the change backlog in your own organization
INSTRUCTORS
Emanuel Felix Tunbjer
Emanuel Felix Tunbjer is a senior Agile coach and advisor with close to two decades of experience in working with and coaching and training people in Agile values and practices. He has supported and advised numerous large organizations from all kinds of industries and sectors on their Lean and Agile transformation journeys, as an independent consultant.
Emanuel started working with Agile at the time of the manifesto. Since then he is passionate about guiding organizations, teams and leaders towards succeeding to create a system where work can happen in a more creative manner, reaching an Agile mindset that stimulates experimentation, innovation and a continuous flow of value.
With his experiences in management, strategic planning, product development, lean portfolio management and organisational development based on Lean & Agile, Emanuel is a highly skilled and appreciated trainer and advisor.
Magnus Westerberg
Magnus Westerberg has a long and extensive background in leading and coaching teams, from management to designers and UX designers in modern ways of working, innovation techniques, Design Thinking and continuous improvement. He’s an appreciated workshop leader, facilitator and agile coach working with all kinds of competencies in large organizations, guiding them to improve their customer focus through short feedback loops, and often in transformation journeys.
Before coming back to having Stockholm as a base, he worked internationally with CX and product development in London, Berlin and California with companies in travel, as well as fintech, FMCG, furniture, automative and pure startups.
Magnus also lectures at the Royal Institute of Technology and in the digital version of the same course distributed by MIT.
Agile Customer Experience Development in Stockholm
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with Emanuel Felix Tunbjer & Magnus Westerberg
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2 days January 27 - January 28
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Stockholm, Sweden
The fine print
Cancellations done up to 30 days before the course start date will not be charged and all paid fees will be reimbursed.
Cancellations done up to 10 days before the course start date will be charged 50% of the course fee.
Cancellations done within 10 days before the course start date will be charged the full course fee.
All prices are excluding VAT.
VAT will be added to all prices during checkout, depending on your country of residence.
INTERESTED IN AN INHOUSE OR ONLINE AGILE CLASS?
Are you interested in this course as a inhouse class at your company or even an online course?
Our trainers are happy to talk about including your specifics in the training. Just Contact us and we’ll get back to you as soon as possible!